Google Japan made a bold move during NHK’s annual Year-end Song Festival (紅白歌合戦), airing a commercial that featured, among others, a gay man. The Year-end Song Festival is aired every New Year’s Eve from 19:15~23:45 and is watched by millions across Japan.

The commercial is called kotoshi wa ‘yaritai’ kara hajimeyou, which translates to “start the new year with goals” and features people of all ages and walks of life saying what they would like to do in the new year.

The blink-and-you’ll-miss-it moment happens around 16 seconds in, where the man, who appears to be college-aged, says “I want to tell him how I feel”.

It was certainly a bold move to include such a statement in the commercial, let alone to show it at a time where many families are huddled around the TV watching new year’s eve programming. Hopefully, we’ll see more of these types of commercials making it to Japanese TV in 2017.

 

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